Professional Profile
Energetic and results-driven marketing and communications professional with over ten years of experience developing and executing innovative marketing strategies, crafting engaging content for diverse channels, and managing cross-functional projects. Adept at collaborating with internal and external stakeholders to achieve brand objectives, enhance brand visibility, and drive growth. Skilled in communications, content strategy, and social media management, with a proven track record of delivering high-impact campaigns that generate leads and foster engagement. Committed to leveraging exceptional communication skills and keen attention to detail to evaluate organizational messaging and reputation.
Current Work Experience
2023 - Present
University of Massachusetts Amherst
Manning College of Information and Computer Sciences (CICS)
Assistant Director of Communications & Content Strategy
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Collaborate with the Director of Strategic Initiatives and Communications to develop, implement, and manage a comprehensive content and messaging strategy for the college
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Generate ideas for communications to engage external and internal constituents and effectively promote the college
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Assign research and writing projects, proofread, edit, and approve content before public release
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Supervise the Communications Manager and a team of student communications assistants
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Manage and coordinate a decentralized content management strategy for the college website, including uploading material for the homepage
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Direct the college’s social media presence, ensuring all posts were engaging, accurate, and aligned with strategic goals.
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Monitor social media reach and response to ensure strategic goals are met
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Collaborate with the university's Office of News & Media Relations to develop media strategies and pitches for high-profile stories.
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Maintain lists of faculty media experts and targeted media outlets.
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Create content calendars to maximize and leverage content across various channels, including web, video, social media, print collateral, email blasts, and e-newsletters
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Maintain an electronic archive of text, photo, and video content
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Provide insights on best practices and content strategies for various groups within CICS, including career development, diversity and inclusion, and student advising offices
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Generate periodic reports on communications metrics for presentation to college leadership